How to Best Advertise Your Low Cost Services
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Funeral Home Advertising & Marketing Tips by Funeral Consultant, Robin Heppell, CFSP.
Question:
We’re in a town of 25k with 2 well established competitors. Any advise for a lower cost alternative?
Answer:
• As a lower-cost alternative, you should price advertised everywhere you can
• You can also create a comparison chart between yourself and your competitors and make that part of your brochure that you would distribute to nursing homes and hospices
• Then reach out to clergy and other church staff for the same
• Don’t forget about Google AdWords that would promote your cost comparison
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• How to Best Advertise Your Low Cost Services