Is Facebook Equal or Better Than AdWords
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Funeral Home Advertising & Marketing Tips by Funeral Consultant, Robin Heppell, CFSP.
Question:
Is Facebook equal or better than AdWords?
Answer:
• These two advertising platforms serve two different purposes
• Facebook is where you can build your network and also target specific demographics – this would be useful for preplanning ads such as promoting the upcoming event
• AdWords Is where you can get directly in front of people who are searching for funeral homes and cremation providers – so this would be an at-need strategy
• I would start with Google AdWords for funeral homes in competitive markets
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