Effectively Advertising and Competing Against Low Cost Competitors
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Funeral Home Advertising & Marketing Tips by Funeral Consultant, Robin Heppell, CFSP.
Question:
What should we do with Yellow Pages and price marketing when competitors promote low costs continually?
Answer:
• In your yellow page ad offer helpful resources that they can access on your website as well as information about cost comparisons
• Follow Kubasak’s 3 question rule before giving out prices
• Promote a No Hidden Fee Guarantee – which will cast doubt in the callers regarding the other firms
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