How to Compete Against A New Low Cost Provider
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Funeral Home Advertising & Marketing Tips by Funeral Consultant, Robin Heppell, CFSP.
Question:
What should we do to compete against a new low cost provider?
Answer:
• Remember that the low-cost provider needs to work on volume to survive
• Depending on your market you could consider lowering your costs temporarily so that they never get any traction – This is a aggressive strategy
• You can promote a cost comparison but demonstrate in the comparison chart all the additional value items they receive from you
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