Does Pillar Content Work For SEO?
Answering a SEO question, "Does pillar content work for SEO? Should we even bother with this because most of what we do is according to commonly used industry standards, and most people are writing about the same things that we are."
Here's my professional opinion. You absolutely should invest in content.
Sure, industry standards are pretty much the same. That's true for a lot of industries.
What's different is your own personal experience, the institutional knowledge from the people in your organization. Your own "take" on what the "industry standards" are is what will tell people they should do business with you and not the 87 other shops down the street.
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