Sponsor Spotlight – Vistar Media: Data-driven strategies for the new media landscape
In a media landscape disrupted by ad blocking, cord cutting and privacy concerns, capturing your audience's attention has never been more challenging. This presentation from Vistar Media explores how digital out-of-home (DOOH) advertising can help advertisers rise above these challenges. They’ll explore how data-driven strategies can elevate the effectiveness of DOOH through precise audience targeting, contextually relevant creative and advanced measurement techniques. By the end of the presentation, you'll understand how to leverage data to enhance your DOOH campaigns, optimize their impact and navigate the complexities of today’s media environment with confidence.
PRESENTER
Amanda Desguin, Senior Sales Director, Southwest, Vistar Media
Amanda is the Southwest Senior Sales Director at Vistar Media, the first end-to-end programmatic ecosystem for digital out-of-home (DOOH). With over 7 years at Vistar Media and more than 11 years in ad tech, Amanda is dedicated to helping brands rethink their use of OOH to achieve their goals. She has had the pleasure of working closely with some of the nation’s largest brands and agencies, with a focus on retail and travel & tourism. Amanda has also served on the board of the DFW Interactive Marketing Association and was nominated as Sales Person of the Year by her peers.
Outside of her work in the OOH space, Amanda enjoys exploring the Austin greenbelt with her husband and their two dogs, Kolache and Koji.