Case Study – How Reckitt Uses Practical Automation to Supercharge Our Teams
A lot of ink has been spilled around AI. At Reckitt, they’re not just focused on the flashy AI headlines, but instead, have a practical approach. Reckitt's programmatic manager, Mikey Mizrahi, will discuss how he and his team are examining workflows and identifying tasks with consistent inputs, tasks that can be automated and some fed into an AI system. He’ll talk about transitioning their teams from the UI to Excel-based setups of their campaigns and also leveraging the same tools for QA, bulk edits, and creating base templates. All resulting in reduced team burn out, increased set-up accuracy, and more time for strategic thinking.
PRESENTER
Mikey Mizrahi, Programmatic Manager, Reckitt