Panel – The New Context(ual): Leveraging the Post-Cookie Return to Content
Are we back where we started? Content and contextual targeting is back in vogue as a response to cookie deprecation. But how are planners best leveraging newer contextual networks, publishers' data, and AI tools to ensure the right adjacencies? How are they making these campaigns more effective, validating traffic, automating, and optimizing campaigns? Are we losing the efficiencies and accountability in this switch from audience targeting back to content proxies delivery?
MODERATOR
Evanne Abneri, Programmatic Partnerships and Product Development, Horizon Media
PANELISTS
Amina Asim, Director of Audience Intelligence, RPA
Kevin Shanley, Principal Brand & Advertising Optimization, Discover
Allie Wooster, Channel Manager - Programmatic & Affiliates, BBQGuys