Panel – Keeping Up with the Evolving Omnichannel Customer Experience
It seems like every day there’s a new way for customers to interact with your brand. Paid media, owned marketing, in-store merchandising, social commerce, websites, apps…it’s enough to make your head spin. How do we provide shoppers a unified experience across all channels and touchpoints? What opportunities exist for creative efficiencies? How do we eliminate as much friction as possible? What are the next big things we need to be thinking about? Join our panel of experts to cover this and more.
MODERATOR
Sarah Mahoney, Senior Reporter, Marketing Daily, MediaPost
PANELISTS
Nobles Crawford, Assistant Vice President of Consumer Activation, Couture, L'Oreal
Brandi Stone Watkins, Director of Media & Multicultural Marketing, Carter’s
Chrysten Strachan, Senior Manager – Digital Marketing, Ring