Sponsor Presentation – IAS: Protecting Your Brand from Misinformation
Description: The rise of generative AI in digital media has marketers worrying that it may play a hand in expediting the creation and dissemination of misinformation across the open web and social platforms. More consumers online means more opportunities for brands to be seen, but it’s crucial for brands to appear in the right places. Join Mike Parker as he discusses steps on how to protect your brand from misinformation through IAS’s multimedia classification technology.
PRESENTER
Michael Parker, Head of Optimization Sales – Americas, IAS
Mike Parker is Head of Optimization Sales for the Americas at Integral Ad Science (IAS), a global leader in digital media quality. Mike oversees programmatic strategy and partnerships for clients and agencies across the US, Canada, LATAM and Mid-Market.
Previously, Mike was at AOL/Oath for over 7 years, most recently as the DSP Sales Director for the West region. Mike is proud to be at IAS, paving the way for more trust and transparency in digital media.
Headshot attached.