Case Study – Game On! A Media Mix Must
There’s a broad misconception that games are for kids! Aren’t we all (or most of us) kids at heart? Whether you’re looking for high attention metrics or video reach that can supplement your CTV or YouTube buys, Casual Gaming platforms will be your best bet! Assembly Global’s director of programmatic, Art Binder, will share how gaming delivered high volume impressions in reach, helping their client’s MMM show YoY improvements to ROI.
PRESENTER
Art Binder, Director of Programmatic, Assembly Global