Presentation – Start-Up Brand’s Super Surgical Strategy via Data & AI
Illicit Elixirs is a start-up beverage company going up against some of the largest brands in the US. So what can they do to compete? Outsmart them. Hear how the functional sparkling juice drink and their digital agency, Ciceron, are championing a fusion of data intelligence, AI and even generative creative in a go-to-market strategy that's punching way above the brand's weight class.
PRESENTERS
Andrew Eklund, Founder and CEO, Ciceron
Jason Gaboriau, Co-Founder and Chief Brand Officer, Illicit Elixirs