Sponsor Presentation – Skydeo – Hot New Bombshell: Predictive Data Enters the Villa!
Join Mike Ford as he pulls you for a no-bullshit, unfiltered chat about what’s shaking up the marketing villa, why it matters and what you can do about it. The drama is high as Oracle leaves the Island, Brands try in-housing and Cookies re-enter the Villa. Meanwhile, Millennials and Gen Z are coupling to challenge every rule of digital marketing. And if that wasn’t enough, everyone playing is trying to make sense of the spaghetti soup of agencies, programmatic, paid and TV advertisers, and more data sources than you can count. It is what it is.
PRESENTER
Mike Ford, CEO, Skydeo
Mike Ford is the Founder and CEO of Skydeo, the leading provider of predictive audience segments and insights, empowering over 6,000 top marketing teams to enhance their campaigns across social, mobile, CTV, and DSP programmatic. Skydeo Audience Manager (SAM) streamlines the process of finding ideal customers with instant access to over 30,000 audience segments.
Previously, Ford founded TownConnect, a social media startup aimed at uniting families, friends and organizations in local communities. He also served as Senior Vice President of Sales and Marketing at Did-it Search Marketing and led business development at Quigo Technologies, which was sold to AOL for $330M. Mike’s first startup Computer.com began in his garage in 1999 and acquired by Office Depot launched its award winning Ad campaign at the Super Bowl in 2000.A recognized industry thought leader, Ford is a frequent speaker at events including, Inc. Magazine's CEO Conference and Mediapost Conferences, and has been featured in the Wall Street Journal, USA Today, BostonGlobe, NY Times, Ad Week, Ad Age, The Today Show and Good Morning America.