Case Study – Navigating the Road to a Cookieless Future: Predictions, Progress, and the Path Forward
In 2020, digital media buyers had to plan how to begin preparing advertisers for cookie deprecation, requiring predications about where to focus both short-term and long-term efforts of their clients. Four years later, how have those predictions held up? Manny Hernandez will explore the current state of cookieless preparation from the buy-side perspective. We'll review the solutions currently being tested by marketers and will share initial learnings and observations.
PRESENTER
Manny Hernandez, SVP, Digital, Dentsu