Keynote Q&A – Contextual Targeting & Growing Media Partnerships
When in-market programmatic targeting falls short on hitting goals, how do you grow a brand in a hyper competitive category? Lenovo's going back to the basics with a contextual approach while growing media relationships to maximize ad spend. Lenovo's NA Consumer Media Lead, Lyle Currier, will share strategies to capture audiences where they're found and with the messages they're excited to see.
INTERVIEWEE
Lyle Currier, North America Consumer Media Lead, Lenovo
INTERVIEWER
Cory Treffiletti, Contributing Writer, MediaPost