Sponsor Presentation – Admedia: Retail's Advolution: Trends and Changes
What are the biggest challenges for retail ads today? We’ll explore how new privacy rules are changing ad strategies and how brands can better connect with customers. Find out how shifting shopper habits are pushing brands to focus on sustainability and seamless experiences. Learn how to make the most of your ad budget despite rising media costs and stay visible in a crowded market. Stay ahead with the latest trends and insights for retail advertising in 2024 and beyond.
PRESENTER
Jeff Alderman, SVP of Sales & Marketing, AdMedia
Jeff Alderman is an accomplished sales and marketing leader. Jeff is a results-driven performance marketer, digital transformer, strategic seller, and digital strategist experienced across many industries, including retail, eCommerce, financial services, payments, insurance, health, travel, QSR, and B2B. Over the past 25 years, Jeff has specialized in helping businesses and advertising agencies strategically grow digital marketing, integrated media, demand generation, and business development practices. He's a born and raised Detroiter who has a passion for growing Michigan businesses and enjoys spending time with his wife and three kids experiencing the pure Michigan treasures.