Brand Strategy and Design | Why is Photography important in Branding? | NDStudios Global
Meet Zoe, the brand strategist, and designer. She discusses the merge of her strategy and design background to develop practical tools that inform the visual identity of a brand from inception.
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Timestamps
00:00 - Meet Zoe Dove-Many - Brand Strategy Expert
00:44 - Creative and Strategy roles
02:33 - The role of a Brand Strategist
04:28 - Knowing your audience
05:05 - Creating a Roadmap and what goes into it
07:58 - The Visual Identity Kit (Brand Guide)
09:49 - Making decisions on subjective elements
13:25 - Photography: Do’s & Don’ts
15:28 - What to do when you don't have your brand visual content (product photos) ready? : Important for start-ups
21:20 - Conclusion: Building an audience and community for your brand
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