Grind Basketball | Building Community with Consumers Matters | NDStudios Global
Meet Brian Blum, Head of Growth at Grind Basketball, a company that has branded the world's 1st portable basketball shooting machine. Check out the story behind the innovation and how the brand releases its visual story.
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Timestamps
00:00 Head of Growth at GRIND as our guest
01:05 The Genesis of GRIND
03:46 The community-connection story
05:00 It's about the journey
06:00 The reason behind the brand's apparel line
06:35 Driving emotion through product
07:55 A few other merch company examples
09:05 Telling stories through visual identity
09:25 The Locked-in series explained
10:48 The Crash the court series and the upcoming "My court" series
15:20 Main platforms
16:35 From the near future
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