Everything you need to know about product mood boards | Concept and campaign | NDStudios Global
Meet Christine Clayton Creative Director and Designer, who has partnered with iconic brands including The House of Creed, Jimmy Choo, Burberry to define creative direction, strategy, and design
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Christine Clayton: www.christinerclayton.com
Timestamps
00.00 - Introduction
00.37 - Creative Journey & Mood boards
02.35 - What do mood boards really do?
04.44 - How does mood board compete with Photography?
06.10 - What should & shouldn't be there in mood boards?
07:43 - Can't get innovative by visiting Pinterest often
11.28 - Don't get too close to the market
13.50 - What are different Scenarios that mood boards can be used for?
17.25 - What are the toolsets needed to create a mood board?
19.29 - Looking back at one of her favorite campaigns
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