Meet Chris, Head of Partnerships at Public Goods, a D2C & B2B home goods company that makes design-forward and sustainable home goods products easily accessible to companies in the hospitality industry through a membership-based model. Check out they are elevating the B2B space with their online experience and visual narrative.
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Timestamps
00:00 Public Goods - The brand.
03:05 Why does visual strategy matter for B2B and wholesale experiences?
04:30 How does their new B2B visual experience compare to other channel experiences?
07:00 How does Christopher's role in partnerships contribute to the visual narrative (Branding) for PG?
09:25 The visual narrative experience for PG's new digital product - the wholesale site
10:25 Taking the storytelling approach for PG
13:00 Website Vs Social media visual elements
15:00 How does PG decide on retail sites to partner with?
17:07 How does PG go about photography services to maintain branding consistency?
18:30 What are the exciting things going on with Public Goods?
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