Common visual storytelling buzzwords and what do they really mean? Find out! | NDStudios Global
Meet Brandon Bayer, Founder and Creative Director of Good Ground. Brandon has over 13 years of experience in the creative world and is here to give us deeper insight on some of the most common terms we hear today around a product's creative journey.
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Timestamps
00:00 The many creative jobs Brandon was a part of.
04:10 What does visual storytelling mean for a brand? What's the big shift there?
06:50 Brandon discusses how "The Sill Plants" company used visual storytelling to heighten their brand significantly
10:27 Define strategic creative?
13:50 How do you define the term visual elevation? And what might be the metric to decide if something is elevated?
16:40 What does visual commerce mean and how can a brand thrive in it?
19:50 Current projects
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