Everything you need to know about thriving in visual commerce for apparel | NDStudios Global
Meet Coco Lloyd, Coco has worked as creative director for brands like Ralph Lauren, Abercrombie, and American Eagle and is currently working independently designing creative campaigns for brands like J Crew, Estee Lauder, and Hollister.
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Timestamps
00:00 How to thrive in apparel visual commerce
01:00 Coco's background and journey
03:05 The great next step
05:02 It's cool to see how editorial has evolved
06:24 Tik Tok is hot right now
07:30 KPIs for apparel brands
09:10 Unraveling a project: Start to end
12:50 Different styling approaches for apparel e-commerce website
15:03 Should lifestyle content be included in product detail pages?
17:05 Social channel is the place for story-telling
17:50 Coco's American Eagle project
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