A plant-based approach to footwear | Sylven New York | NDStudios Global
Meet Casey, founder of Sylven New York. She describes her journey of bringing together her passion for high end footwear and environmentalism to create the visual identity for Sylven's luxury plant-based footwear narrative.
00:00 An Overview about Sylven New York
01:38 Why is Slyven's footwear defined as ""plant-based""?
11:55 How do you get your audience to connect with your visual narrative?
13:45 Does curiosity drive audience engagement?
14:35 Making Sylven's earth day campaign
18:10 High-end - Luxury marketing doesn't have to be serious
19:27 How can a small emerging brand drive their visual narrative, when they are up against giants in the footwear industry?"
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