Building a powerful brand through psychology backed designs | How To| NDStudios Global
Meet Bethany McCamish founder and owner of Bethany works, a full-service design studio offering branding and website design and specializing in psychology backed design
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Timestamps
00:00 Bethany's take on building brands through psychology backed designs
01:25 Bethany's Early life & career
04:30 First Client
06:40 What is Psychology backed design?
07:52 Identifying Brand Archetypes
09:55 How to differentiate a brand despite sharing an archetype
11:50 Can a brand use more than one archetype?
14:30 Apple and their game console
15:39 Who thinks I wanna be relatable?
16:40 Transforming archetype to brand identity
18:10 Colors & Fonts that represent each archetype
19:40 Using the archetypes without an expert designer
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