The Visual Commerce Podcast with Lisa Monteiro | NDStudios Global
Online shopping used to be associated with convenience and practicality, now it’s associated with experience and meeting the expectations of online shoppers that are looking to resonate with why you’re selling what you sell, rather just satisfying a tangible need.
It’s not about hey I walked into the store needing an all-natural cleaner and these two were next to each other so I just got this one. It’s oh I remember this brand, I’ve seen that photo, I’ve seen that video, they’re the brand that uses this ingredient, that promotes this movement and you start recollecting the brand's story and how you resonate with that story by piecing together their visual narrative.
The thing about the visual-first economy is the same story has to be told over and over again cohesively but in new creative ways. Because eCommerce is about bringing together content and the experiences happening on a series of visual platforms whether that’s social media, or your website or retargeting ads whatever that may be to create an experience that ultimately converts.
Being able to recall a brand’s story through visuals is a large component of this: people remember 80% of what they see and 20% of what they read
And then
Ensuring that the visual story you’re telling is resonating, informing, and engaging better than the one being told by your competitor that is just a hit away on your browser. Because now they might be looking at or recalling two brands, and going oh but that was the visual that stuck with me, oh I feel like these brands almost have similar missions I have a slightly better grasp on what to expect or who they are based on the last piece of visual information I saw.
A good framework to go off for this is coming as close to recreating the in-person experience as possible, so figuring out the most optimal way to communicate the 5 senses through visual content to create that trust and eliminate as many questions as possible. But at the same time weave in your mission purpose to gain authority in why you do what you do but adding creative and engaging elements that tell that story.
And thinking in terms of visual-first commerce vs online retail is the difference between selling as a brand vs selling as a commodity.
NDStudios Global Website - NDStudiosGlobal.com
Instagram - / ndstudiosglobal
Linkedin - / ndstudiosglobal
Facebook - / ndstudiosglobal