Meet Kathryn, Founder of BeBody an e-commerce beauty company and wellness platform that innovates product storytelling through in-person digital touchpoints.
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Timestamps
00:00 BeBody - A Wellness brand
00:45 The beginnings of BeBody
03:00 The why of your story matters - create stories that stick
04:20 Virtual monitors for fitness studios
05:25 Perch, a digital retail wall - BeBody's coolest product yet
08:20 The brand's cohesive narrative
10:15 BeBody's mandate and philosophy
11:15 Studio partnerships and marketing channels
14:15 Being consistent with the narrative across all products
15:49 Bebody's workshop experience
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